PRODUCTION: 3 Steps To Coming Back Stronger After Coronavirus Pandemic

It's clear that the coronavirus pandemic code name Covid-19 continues to wreak havoc and hysteria across the globe, putting a strain on all industries. Perhaps no industry is being damaged as quickly-or as widely-by the rapid spread of Covid-19 as entertainment. The call for social distancing shut down theaters and production, impacting all players-from studio executives to freelance employees to consumers. Covid-19 will have a lasting impact on entertainment in the U.S. and around the world.

The production industry is particularly vulnerable to the outbreak because production requires that large numbers of people huddle together in small spaces. It is also a truly global industry.

The pandemic has negatively affected everyone at a personal and professional level. Economists agree that the COVID-19 economic impact is unprecedented. Faced with the ugly marauding virus, you have two choices:

  1. Cower in terror and resign yourself to fate and wait to pick up the pieces of whatever is left of your production company after things have stabilized.
  2. Roll up your sleeves, fight back, re-strategize, and pivot your company for growth so you not only survive but thrive during and after these challenging times.

If option b is your choice then here is how to thrive during and after these trying times:

1. Keep Yourself Updated

It’s important to understand not only how to survive during this outbreak but also to have a strategy in place for what’s going to happen afterward. Don’t assume that once the threat to public health has passed, things will go back to normal just the way they were before. Start by identifying the challenges to your business then plan solutions with several scenarios in mind. Keep abreast of the latest trends in the production industry; be informed of likely upcoming events so you can prepare ahead of time.

2. Build Connections

Don't delay reaching out to customers. Pick up the phone and talk to them. Emails and texts are valuable communications media, but the personal, two-way nature of a phone call will provide greater insight into how your clients are feeling and the challenges they are facing. Be genuinely concerned about your clients and follow up on them to ensure they’re doing fine. Ask them what more way you can provide a better service to them; this way you’ll develop an even stronger connection with your clients. Also reach out for new customers; run targeted ads to locate new customers. Put time and effort into generating new leads to ensure you have a pool of potential customers to rely on once things have calmed down.

3. Regroup and review

When the pandemic ends-and it will end-bring your team together and identify three to five lessons learned and areas for improvement. Itemize and prioritize any short-term or long-term actions that need to be taken to improve your product, service and relationship with your customers. Don't rely on memory.

The lessons learned during this crisis and the takeaways will help you tackle future challenges. It will make you and your team stronger and your customers more committed to doing business with your company in the years ahead.

In addition, it’s most likely that after the pandemic is over, there’ll be a rise in the events that will occur in the production industry. Many events that had been earlier suspended will take place and there’ll be a need for you to have your work gears ready. It’s best practice to book ahead of time if you’ll need to rent gears to avoid shortage due to high demand and most importantly, stay safe.

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