Opportunities are everywhere, whether you live in the big city or someplace in your local city, it's always up to you, what and where are you focused on? As a stock photographer, the big question usually is "how do I plug into the opportunities I need for the next growth phase of my work? Fortunately, with the help of stock photography sites, you can now sell your photos online but not outside the terms and conditions of these sites. For example, to sell your photos on stock photo sites like Istockphoto, requires the website to first ascertain that your images can sell. What if you want to take the next step by exploring more sales options within your local city? Here are some useful tips to get you started on the right track.
1. Online Leverage
When we talk about leverage, it's the simple act of having a percentage of other people's effort in achieving your goals. Bill Gates once said, "if your business is not on the internet, then your business will be out of business." With more than half of the world's population on the internet, you could find it challenging to target the market in your local city but thanks to innovations like Facebook ads, that allows you to create a following from the people in your city using the demographics. Facebook ads allow you to target and streamline your audience to the barest minimum by choosing the city, the age range, interest, etc of your expected audience. Once you have your stock photography ads running, you can equally monitor the conversion as news about your business spreads across the city. Never underestimate the power of targeted ads, big companies still use it for huge conversions, you too can do the same.
2. Attend Networking Events
Life and work has turned a new leaf since the era of the internet, and information now gushes at us from all angles. As a stock photographer hoping to earn more from your work, it matters that you're tuned in to the right information. Today, with mobile applications like Eventbrite and Meetup, you can attend photography conferences, workshops, and exhibitions within your local city. It also affords you the opportunity to meet new people in your line of work, collaborate, and exchange contact. While preparing for such conferences, be mindful of taking along your business card, it's not old fashioned to do so. Besides, you may not have sufficient time for lengthy conversation but a business card can easily introduce you and help you seize an opportunity.
As a stock photographer, you're either where the world has been, where the world is, or where the world is going. This simply means there's always a need for innovation. It's important to be abreast of the trends in your city. Speaking of trends, a stock photography site like Shutterstock, will often keep you informed about emerging trends, which in turn will help you know what kind of photos are needed on the market. That brings us to the next question, what story or information are your pictures communicating and how relevant are they to the trends in your city? If you're going to make money off your photos, you cannot ignore trends. Trends like food, love, or spring will always have more market response than cryptocurrency stock photo options. As a photographer, it's good practice to watch out for trends and center your photography site in line. Moments like Christmas, Summer, or Thanksgiving will always require lots of stock photography, you can make your images stand out by capturing the emotions, surprises, and feelings that these trends unfold.
We're sure you're on this page because you know you can make a lot more locally. Let us know how these tips have helped you, we look forward to your comments down below.